22 Visual Merchandiser Interview Questions & Answers

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Here’s the FULL LIST of VISUAL MERCHANDISER INTERVIEW QUESTIONS AND ANSWERS:

Q1. Tell me about yourself and why you want to become a Visual Merchandiser?

SUGGESTED ANSWER:

“I am extremely passionate about design and I have a flair for colour, branding and style. The work I do as a Visual Merchandiser can have a significant impact on the commercial success of a business, and on that basis, I take my work very seriously. I have a strong interest in current and future trends, I possess solid communication and interpersonal skills and I can be relied upon to do my work to the necessary standards, on time and to specification. The experiences I have gained over the years working with others whilst creating outstanding visual designs and concepts gives me the confidence that I will not only be able to make a quick and effective impact on your business, but I can become a long-term, reliable and trustworthy member of your team.”

Q2. What has attracted you to our company?

SUGGESTED ANSWER

“Three things have attracted me to your company. Your branding is powerful and the number of products and lines you create means I will be pushed creatively on a daily basis. This is important to me because I want to put everything I have learned over the years to good use, commercially. The second reason is, your customers love your products. As the Visual Merchandiser I will be able to use my creative flair and talent to make sure the customer buying experience is second to none Finally, having researched the company history and the senior management team you have in place here, I feel confident I will be supported in my work and I will be given the freedom to come up with visually inspiring displays and concepts.”

Q3. What skills and qualities are needed to be a Visual Merchandiser?
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Q4. What would you consider when creating an eye-catching product display?
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Q5. In your opinion, what are the most common errors made by Visual Merchandisers?
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Q6. Which organizations do you feel create the best visual displays and why?
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Q7. What experience do you have working towards targets?
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Q8. Tell me 3 positive things about you and 3 negative things?
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Q9. What do you think you like the most and the least about being a Visual Merchandiser?
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Q10. What does the term ‘commercial’ mean to you?
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Q11. What is good customer service?
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Q12. What was your biggest achievement in your last job?
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Q13. When sourcing elements such as lighting, props and accessories what would you consider?
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Q14. What are the four key elements of visual merchandising?
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Q15. Tell me a time when you made a mistake at work?
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Q16. Tell me a time when you provided good customer service?
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Q17. Give me a situation you were in when you demonstrated flexibility at work?
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Q18. Tell me a time when you had to multi-task in a previous job?
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Q19. Where do you see yourself in 5 years from now?
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Q20. What are your strengths and weaknesses?
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Q21. Why do you want to leave your job?
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Q22. That’s the end of your Visual Merchandiser interview. Do you have questions for the panel?
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Visual Merchandiser Job Description, and Person Specification


A Visual Merchandiser is responsible for creating eye-catching product and merchandise displays that are designed to increase sales and profitability for a company in store. There are eight crucial skills and qualities that form part of the person specification that will help you to become a competent and high-performing Visual Merchandiser.

  • An understanding of the company brand and company commercial awareness;
  • A creative flair, a keen eye for trends and exceptional design capabilities;
  • The ability to keep updated with industry developments and customer shopping trends and habits;
  • Knowledge of what is working right now within the industry so you can stay ahead of the competition;
  • Strong analytical skills to assess how your visual displays are working from a sales perspective;
  • A passion for visual merchandising and the confidence to take calculated risks when appropriate.

The ability to work to tight deadlines.

  • Good communication and interpersonal skills to build strong relationships with contractors and suppliers.

Visual Merchandiser’s will need to be capable of interacting with other team members and stakeholders in a professional manner. They must take into account the commercial and financial objectives of their employer and ensure all of their work is in line with company branding, distributor suggestions and customer interactions.

VISUAL MERCHANDISER INTERVIEW TIPS

The following questions and answers will help you to prepare fully for your Visual Merchandiser job interview. The answers will provide you with clear guidance and tips on how to be the standout candidate! Whether you are applying for a VM role with large retail organization, or a small local store, make sure you integrate them within your preparation.

What questions will they ask me at my Visual Merchandiser interview?

ANSWER – All of the 22 interview questions listed on this page are the ones that are commonly asked during VM interviews. We strongly recommend you prepare answers to all of them prior to attending your Visual Merchandiser job interview.

What should I wear to my Visual Merchandiser interview?

ANSWER – Whilst there will be some leeway in respect of formal dress required at a Visual Merchandiser interview, we recommend you avoid wearing jeans and a T-shirt. Consider wearing a smart pair of trousers, a medium-length skirt or a jacket as this will show you have high standards and you care about presentation; something which is important to the role of a Visual Merchandiser.

How do I answer the interview question: Why should we hire you as our Visual Merchandiser?

ANSWER – Within your answer to this tough interview question, talk about any prior experience you have of creating commercially profitable visual displays in previous roles. You can also talk about your passion for the industry and what you intend doing if you are successful in landing this VM job!

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