23 Social Media Manager Interview Questions & Answers

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Here’s the FULL LIST of SOCIAL MEDIA MANAGER INTERVIEW QUESTIONS AND ANSWERS:

Q1. Introduce yourself and tell me why you want to be a Social Media Manager?

SUGGESTED ANSWER:

“I am a results-driven Social Media Manager who has gained extensive experience working in a variety of different businesses where the reliance on effective social media campaigns has been critical. For example, in my previous role I managed to significantly increase social engagement and conversions by targeting the right customers, on the right platforms, and with the right content. I want to be a Social Media Manager because it is not only a role I am extremely passionate about, but having researched your business prior to the interview, I believe I can bring considerable value to the organization. I am highly organized, I am consistently effective in my work, and if you hire me as your Social Media Manager, I feel confident you will see a positive, immediate return on your investment in terms of social engagement, brand reputation, and more importantly, conversions.”

Q2. What are the most important skills and qualities needed to be a Social Media Manager?

SUGGESTED ANSWER

“There are numerous skills and qualities needed to be an effective and competent Social Media Manager. However, above all of them, you need TO PLAN STRATEGICALLY to ensure the work you carry out meets the commercial objectives of the business you are working for. You also need a CREATIVE MINDSET and the understanding that social media campaigns that work today, may not work tomorrow. You also need an extensive understanding of COMMUNITY ENGAGEMENT AND MANAGEMENT, superior WRITING SKILLS, and also an UNDERSTANDING OF YOUR TARGET AUDIENCE and their specific needs. Other skills and qualities include a TACTICAL APPROACH to social media, TECHNICAL SKILLS in terms of how the different social platform algorithm’s work, a DESIRE TO ALWAYS STAY UP-TO-DATE with the latest social media developments and platforms, and finally exceptional COMMUNICATION & INTERPERSONAL SKILLS.”

Q3. Why do you want to work for us as a Social Media Manager?
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Q4. What would you do within the first 4 weeks of starting work as our Social Media Manager?
Interview Questions And Answers Example 02

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Q5. Explain the strategies you would use to generate leads?
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Q6. Which social media channels do you recommend for our business and why?
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Q7. Can you tell me a time when you worked on a marketing campaign that failed? What went wrong and how did you react?
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Q8. If we needed you to write and publish an important online web-based article, what steps would you follow?
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Q9. What are your strengths and weaknesses?
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Q10. Describe the different elements of an effective digital marketing campaign?
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Q11. How do you think marketing will evolve in the future and do you think there will be a need for Social Media Managers?
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Q12. As our Social Media Manager, what’s your opinion on Google Analytics? Would you use it, and do you think it’s beneficial?
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Q13. Tell me a time when you solved a difficult and challenging problem?
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Q14. What do you think you’ll like the most, and the least, about being a Social Media Manager?
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Q15. What’s been the most challenging marketing campaign you’ve ever worked on?
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Q16. What do you do to keep up-to-date with your social media and marketing knowledge?
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Q17. What are your favourite social media management tools?
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Q18. As the company Social Media Manager, how would make sure every marketing campaign you work on delivers results?
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Q19. What's your favourite marketing campaign and why?
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Q20. If you’re so good at your job, why do you want to leave your current employer?
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Q21. What are your career plans over the next 5 years?
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Q22. What are your salary expectations in the role of Social Media Manager?
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Q23. That’s the end of your Social Media Manager interview, do you have questions you’d like to ask?
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Social Media Manager Job Description, Responsibilities, and Salary


A social media manager is responsible for creating targeted, high-converting social media campaigns and posts for a business. In the ever-changing world of online digital marketing and social media engagement, it is a role that comes with a huge amount of responsibility. Not only will you need to create consistently effective social media campaigns, but you will also need to make sure you keep your knowledge and technical skills constantly updated to stay ahead of the game.

Social Media Manager Salary

The average salary of a Social Media Manager is between $34,500 and $55,250 depending on the size of the company and the industry.

Social Media Manager Responsibilities & Skills

The main responsibilities of a social media manager include:

  • Ensuring the social media company pages up-to-date, engaging and fully optimized;
  • Assess and establish the most suitable social media platforms to have a presence on;
  • Plan, create and publish consistent, results-driven social media posts;
  • Set up and optimize website landing pages to collect leads and covert to paying customers;
  • Making sure all social media campaigns can be measured and assessed by ensuring the Facebook pixel is integrated on the website correctly;
  • Reporting to senior company managers and directors on the performance of social media campaigns;
  • Use effective social media management tools and resources to plan, schedule and test and measure performance against posts and online content;
  • Take responsibility for ensuring your social media and marketing knowledge is constantly updated to allow you to perform your job to the highest standards achievable.

4 TIPS FOR PASSING A SOCIAL MEDIA MANAGER INTERVIEW!

TIP #1 – The most effective way to prepare for your social media manager interview is to think of the different ways you can ADD VALUE to their organization. Social Media Managers are a vital investment for the majority of medium to large-sized organizations who want to have an online presence, but they also have to be highly effective and cost-efficient. If you can prove throughout your social media manager interview that you can bring vale to their business, you will land the job!

TIP #2 – During your interview preparation, make sure you focus on the following 5 key areas:

  • The skills, qualities and experience you have for the role;
  • Previous examples of where you have made a positive impact with a social media management or marketing role;
  • The different technical skills and capabilities you have that will enable you to create results-driven social media campaigns;
  • The different social media marketing and management tools you have knowledge of;
  • Details of the social media platforms you believe they should focus their attention on.

TIP #3 – Whilst it is important to carry out extensive research for any job interview, it’s even more important for social media management job roles. The interviewer or hiring manager will want to know what research you have carried out into their current marketing activities and how, in your opinion, these could be improved quickly. On that basis, make sure you study the company’s current social media channels and posts to assess how you can make a difference within the position of Social Media Manager.

TIP #4 – The vast majority of hiring managers and recruiters who take on Social Media Managers want someone in the post who is able to measure the performance of their social media campaigns. Therefore, it is vital you have strong working knowledge of social media management tools, so you can provide proof of how your campaigns and activities are yielding a positive return on their investment.  

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