17 Public Relations (PR) Interview Questions & Answers

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Here’s the FULL LIST of PUBLIC RELATIONS (PR) INTERVIEW QUESTIONS AND ANSWERS:

Q1. Tell me about yourself and why you want to work in PR?

SUGGESTED ANSWER:

“I am very hard working, passionate about PR, enthusiastic and totally team-focused in everything I do. My passion for public relations started many years ago, when a friend asked me to help her market a new business she was starting. I quickly realized I had a passion and a skill for public relations, and it was then that I decided to gain some relevant qualifications and experience in the industry, to enable me to pursue a career that I very much love. I want to work in PR because the skills and qualities I have are a perfect match for the position. I am an outstanding communicator, I can work on my own initiative, I can prioritize tasks and plan effectively, and I have a natural creative side that means I will always create the most effective PR campaigns that are guaranteed to get results. Finally, I am a positive person who thrives working in a pressurized environment, and if you hire me for the PR position today, I feel confident you will start to see a positive return on your investment quickly.”

Q2. Why do you want to work for us?

SUGGESTED ANSWER

“For the simple reason that, in order to be good at public relations, you have to not only set very high standards in the work you undertake, but you must also be one step ahead of your competitors. During my research into your company, it quickly became obvious that you hire some very intelligent people, you have a large base of impressive clients, and you also consistently achieve great results from a public relations perspective. I have high standards too, and I only want to work for an organization that wants to grow, develop and also provide the best possible service at all times.”

Q3. What are the different stages of a successful PR campaign?
Interview Questions And Answers Example 01

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Q4. If we ran a PR campaign, how would you evaluate the success of the campaign?
Interview Questions And Answers Example 02

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Q5. What’s your biggest weakness?
Interview Questions And Answers Example 03

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Q6. Tell me about a time when you experienced conflict within a team? What was the situation and how did you deal with it?
Interview Questions And Answers Example 04

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Q7. Tell me about a project or campaign you were involved in where the client was dissatisfied. What did you do to resolve the situation?
Interview Questions And Answers Example 01

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Q8. In your opinion, what are the most important skills needed to work in PR?
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Q9. If you are successful, what’s the first thing you would do within this public relations role?
Interview Questions And Answers Example 03

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Q11. Describe a difficult PR campaign or event you’ve been involved in and the actions you took to deal with the challenges?
Interview Questions And Answers Example 02

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Q12. How do you manage stressful work situations?
Interview Questions And Answers Example 03

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Q13. How would you deal with a difficult client or customer whilst working in this public relations role?
Interview Questions And Answers Example 04

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Q14. Why do you want to leave your job?
Interview Questions And Answers Example 03

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Q15. What are your strengths?
Interview Questions And Answers Example 01

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Q16. Where do you see yourself in 5 years' time?
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Q17. Do you have questions for the panel?
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Public Relations (PR) Role Job Description, Skills And Qualities


In order to perform any public relations role to the high standards needed, you will have to be creative, highly organized, have exceptional communication and interpersonal skills, and also be able to work under pressure to strict timescales.

It is a role that requires a creative ability to come up with unique and fresh ideas for the clients you are working alongside. As part of the PR role, you will need to create, manage and run effective public relations campaigns, be able to work as part of a team with sales, marketing and finance teams, and also be capable of delivering each campaign objective within strict timescales. Working in public relations also requires an ability to learn from every PR campaign so your continually grow, learn and develop within the role.

The core skills needed to work in public relations, include a creative approach to tasks, campaign management and delivery skills, team working capabilities, brand awareness, an understanding of what makes an effective PR campaign, and also sales and marketing techniques.

5 TIPS FOR PASSING YOUR PUBLIC RELATIONS INTERVIEW

TIP #1 – One of the most important things you can do to help pass your PR interview, is demonstrate you have the key skills and attributes needed to carry out the role competently when answering the interview questions. Where possible, provide previous work-related examples of where you have successfully demonstrated the core elements of the job.

TIP #2 – Public Relations (PR) companies prefer to hire positive, motivated and enthusiastic people. Remember, most of the time you will be conducting PR campaigns for external companies, and on that basis, it is vital you portray a positive, can-do attitude at all times.

TIP #3 – During your preparation for the PR interview, make sure you prepare solid answers to every question contained on this page. By doing so, you will have the confidence to provide exceptional answers, whilst also proving to the interviewer or hiring manager you have the ability to carry out the role to the high standards necessary.

TIP #4 – A PR interview will normally consist of motivational-type interview questions. However, you should also be prepared for situational and behavioral interview questions that assess what you have done in previous situations or roles.

TIP #5 – Be prepared to ask the interviewer three questions at the end of your interview. Make sure the questions you ask are positive, and that they show you are the standout candidate for the role.

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Question 1,
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Interview Question 01

Question 2,
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Interview Question 02

Question 3,
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Interview Question 03

Question 4,
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Interview Question 04

Question 5,
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Interview Question 05

Question 6,
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Interview Question 06

Question 7,
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Interview Question 07

Question 8,
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Interview Question 08

Question 9,
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Interview Question 09

Question 10,
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Interview Question 10

Question 11,
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Interview Question 11

Question 12,
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Interview Question 12

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Comments

  1. Theresia Lugwisha

    It’s very helpful

    • Richard McMunn

      Glad the answer pack has helped Theresia! 🙂

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