35 Amazon Leadership Principles Interview Questions & Answers

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Here’s the FULL LIST of AMAZON LEADERSHIP PRINCIPLES INTERVIEW QUESTIONS AND ANSWERS:

Q1. Tell me about a time when you had to make a quick decision that was going to have a significant impact on the organization?

SUGGESTED ANSWER:

“I was managing a project for a very important client with a small group of people from different departments across the organization. We literally only had 10 days left before the project had to be completed, when the client contacted me with an urgent project specification change request. The changes they were asking for would have a significant impact on the team’s ability to complete the project on time, and it would also eat into our project budget. I had very little time to make a decision, and so I decided to agree to the changes, primarily because two of our core values were flexibility and customer focus. The client had been with us for a long time, and I saw their business as valuable for the future health of the organization. Although we ended up making very little money from that project due to the unexpected specification change request, the client was very happy with the results and they went on to spend significant amounts of money with us in the future due to the strong relationship we had built up with them.”

SUGGESTED ANSWER

“I was in a meeting in my previous job where the company’s sales figures were being discussed by the managers. Although the sales figures were healthy, there was concern amongst the group that the profitability was not as good as it should be, due to the marketing spend that was ongoing. At the end of the meeting, I decided to try and find a solution to this problem. I met up with the marketing team, and they explained to me the bulk of the marketing spend was going on Facebook and social media adverts. After some investigative work, it became apparent that the team was not using Facebook’s tracking pixels that are designed to measure the performance of the advertising spend. I quickly informed them of what I had found, and moving forward from that day on, the organization was able to measure accurately the marketing return on investment. This allowed us to cease adverts that were not giving us any return, which in turn increased profitability.”

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What Are Amazon’s 16 Leadership Principles?


The 16 Amazon Leadership Principles are at the core of everything Amazon manager’s and leaders will do within their jobs. Therefore, it is crucial you spend time learning them prior to your interview with the world’s greatest company, and also think of situations you have been in where you have previously demonstrated each and every one of them.

Here is our interpretation of the Amazon Leadership Principles (in no particular order or priority).

  1. Bias for Action (Get things done!)
  2. Invent & Simplify (Lead teams that innovate and invent)
  3. Have Backbone; Disagree & Commit (Challenge decisions and then commit)
  4. Customer Obsession (The #1 most important person in Amazon is the customer)
  5. Earn Trust (Treat people with respect)
  6. Are Right, A lot (Leaders have strong judgment)
  7. Hire & Develop the Best (Leaders move forward and improve with every person they hire)
  8. Learn & Be Curious (Improve, develop and ask questions!)
  9. Frugality (Achieve more with less)
  10. Think Big (Have huge ambitions and go out of your way for the customer)
  11. Ownership (Take ownership of situations and be responsible & accountable)
  12. Dive Deep (Look into things deeply and analyze data/information)
  13. Insist on The Highest Standards (Demonstrate you can work to high standards, always!)
  14. Deliver Results (Get things done in a timely manner!)
  15. Strive to be Earth’s Best Employer (Do things that make people grow, develop and achieve the company’s long-term goals)
  16. Success and Scale Bring Broad Responsibility (Do things better, be responsible, improve customer service, and always make improvements)

4 GREAT TIPS FOR ANSWERING THE 16 AMAZON LEADERSHIP PRINCIPLES INTERVIEW QUESTIONS

TIP #1 – The most important thing to remember when answering Amazon’s 16 Leadership interview questions, is to focus on giving specific situations you have previously been in. Do not fall into the trap of telling the interviewer what you ‘would do’ in a given situation. Instead, tell them what you ‘have done’ previously, and also where possible, provide more than one situation to really prove to them you know your stuff!

TIP #2 – When answering the 16 Amazon Leadership Principles interview questions, we recommend you use the STAR technique for structuring your answers. Here’s the best way to format your answers:

SITUATION – Start off by telling the interviewer the situation you were in, based on the assessable Amazon leadership principle.

TASK – Briefly explain the task that you needed to complete.

ACTION – Now move on to explain in great detail the action you took to achieve the task. Always make sure you focus on the Amazon Leadership Principle that is being assessed in your answer.

RESULT – Finish off by telling the interviewer the results from your actions. This is your opportunity to show off your skills and prove how good you are at your job!

TIP #3 – Although we appreciate there is a lot of work for you to undertake, we strongly recommend you prepare answers to all of the interview questions that are listed on this page. By doing so, you will be far better prepared than the vast majority of candidates who you are up against at your Amazon interview.

TIP #4 – Although it is wise to focus the bulk of your interview preparation on the 16 Amazon Leadership principles, please do not neglect the more regular type of interview questions, such as:

  1. Why do you want to work for Amazon?
  2. What can you bring to this role?
  3. Tell me what you know about Amazon?
  4. Why do you want this job with Amazon?
  5. Why do you want to leave your current job?
  6. Where do you see yourself in 5 years’ time?

If you want to PASS your interview, make sure you download a copy of Richard McMunn’s 35 AMAZON LEADERSHIP PRINCIPLES INTERVIEW QUESTIONS AND ANSWERS GUIDE in PDF format!

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