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SUGGESTED ANSWER:
SITUATION: In my last role, I worked as part of a team tasked with identifying ways to increase company sales.
TASK: Our goal was to grow market share by improving customer service standards and building customer loyalty, so more customers would return and spend again.
ACTION: During our team meeting, I suggested analysing online customer reviews to identify recurring issues and opportunities for improvement. I also proposed upgrading the website shopping cart to include upsell opportunities based on customers’ needs. Other team members suggested running targeted social media adverts based on customer age and interests, and offering loyal customers a discount code for their next purchase.
RESULT: After our manager approved the recommendations, we worked closely together to implement them, using each team member’s strengths. Within three months of launch, sales increased by 17%, which was an excellent result for the company.
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