Amazon Leadership Principles Interview Questions and Answers Guide

16 AMAZON LEADERSHIP PRINCIPLES INTERVIEW QUESTIONS
& ANSWERS FOR 2025!

(How to PASS an AMAZON INTERVIEW using the STAR METHOD!)

Here’s the FULL LIST of AMAZON LEADERSHIP PRINCIPLES INTERVIEW QUESTIONS:

Q1. CUSTOMER OBSESSION: Tell me about a time when you went above and beyond to meet the needs of a customer.

SUGGESTED ANSWER:

β€œSITUATION: In my previous job, a customer called to discuss a product they needed. They initially showed interest in one of our high-ticket price products, which presented a significant sales opportunity. However, I was more concerned with ensuring the product was suitable for their needs than making a quick sale.

TASK: My task was to ask the customer relevant questions to establish their requirements.

ACTION: I asked the customer what they needed the product for, and what was important to them regarding price and quality. After listening to the customers’ answers, I determined that a cheaper product would be more suitable. I explained how the alternative product worked and why I felt it would better meet their needs.

RESULT: After explaining everything to the customer and answering their questions, they agreed to buy the alternative product. They thanked me for helping them save money and left a positive online review following their experience. Several days later, I called the customer to follow up and ensure the product still met their needs.”

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HOW AMAZON USES THE 16 LEADERSHIP PRINCIPLES TO ASSESS A CANDIDATE’S SUITABILITY!


Amazon’s 16 Leadership Principles are the foundation of its hiring process and company culture. These principles guide Amazon’s interview approach, helping assess whether a candidate aligns with the company’s values. When preparing for an Amazon interview, it’s crucial to understand how these principles will be used to evaluate your suitability for the role.

  1. Customer Obsession – At Amazon, the customer comes first. Candidates are assessed on how they prioritize customers in their past experiences. Be ready to explain how you’ve taken initiative to meet or exceed customer expectations in previous roles.
  2. Ownership – Amazon values candidates who act like owners. This principle means being accountable and taking responsibility for outcomes, regardless of your position. Interviewers will expect examples of how you’ve taken ownership of projects, demonstrated initiative, and driven results.
  3. Invent and Simplify – Amazon encourages innovation while also keeping processes simple. You should be able to showcase examples of your creative problem-solving abilities and how you’ve streamlined processes or introduced improvements in your previous roles.
  4. Leaders Are Right, A Lot – Amazon looks for candidates who make sound judgments. You’ll be asked to describe scenarios where you made difficult decisions and how you relied on data and experience to make the right call.
  5. Learn and Be Curious – Amazon values curiosity and continuous learning. Demonstrate your willingness to expand your knowledge and adapt to new challenges.

Each of the 16 principles, from “Dive Deep” to “Deliver Results,” will be used to gauge your suitability for the position. Amazon interviewers will ask behavior-based questions to uncover how you’ve applied these principles in real-world situations.

To succeed in an Amazon interview, familiarize yourself with these principles and prepare STAR (Situation, Task, Action, Result) examples that align with each one. This will allow you to confidently demonstrate how you embody Amazon’s core leadership values, increasing your chances of success.

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How to Use the STAR Method to Answer Amazon’s Leadership Principles Behavioral Interview Questions

Amazon is known for its rigorous interview process, especially when it comes to assessing candidates against its 16 Leadership Principles. These principles, such as Customer Obsession, Ownership, and Bias for Action, are central to how Amazon operates. To excel in these behavioral interviews, using the STAR method is a proven strategy.

In this blog, I’ll explain how to use the STAR method to craft compelling answers that align with Amazon’s Leadership Principles and help you stand out.

What Is the STAR Method?

The STAR method is a structured way to answer behavioral interview questions by breaking your responses into four components:

Situation: Describe the context within which you performed a task or faced a challenge.

Task: Explain the challenge or responsibility you had in that situation.

Action: Detail the specific actions you took to address the challenge.

Result: Share the outcomes or results of your actions, emphasizing the positive impact.

The STAR method helps you stay focused and clear when answering interview questions, making your response easy to follow and impactful.

Why Use the STAR Method for Amazon Leadership Principles?

Amazon interviews often focus on real-world scenarios to see how well candidates embody their Leadership Principles. Whether you’re asked about a time you demonstrated Ownership, worked to Deliver Results, or practiced Invent and Simplify, the STAR method helps you provide concrete, structured examples that show how you align with these principles.

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